Craig Strong has invented a camera lens system that helps photographers achieve effects that conventionally require post-production or various expensive filters.
Called ‘Lensbaby’, the range of creative effect DSLR lenses lets users interchange ‘optics’ between lens bodies.
Uses can choose the lens based on the type of control they would like to have over the lens (swivel, squeeze, squeeze and lock, and straight); add optical effects (such as fish eye, pinhole and soft focus) to the lens; and add accessories to push their creativity (to get shots with creative apertures, and capture macro shots).
[via Lensbaby]