24 July 2012

Coca-Cola Unveils A Building That Can Be Played Like A Musical Instrument

As part of the Olympic Park for London Olympics 2012, Coca-Cola has unveiled a building that can be played like a musical instrument.

Called the ‘Coca-Cola Beatbox’, the crystalline structure—designed by London-based architectural duo Pernilla Ohrstedt and Asif Khan—features more than 200 plastic air cushions that contain different sounds.

When visitors touch parts of the structure—as they travel up the building on a 200-meter journey to the roof top—sounds are made, and music collages can be created.

The sound samples are taken from the Olympic song ‘Anywhere in the World’ by British producer Mark Ronson—and feature sounds such as a human heartbeat, arrows striking targets, and sport shoes squeaking.