[Click here to view the video in this article]
British Airways had come up with an idea in solving the problem of the misconception of flying only to the U.K in Brazil.
While many Brazilians were unaware of the other destinations that British Airways had to offer, the airline decided to spread the message at the very moment people considered travelling –in the travel section of a bookstore.
Consumers in a Brazilian bookstore would receive messages from British Airways when they scan a book to check prices, saying “Going to Rome? Fly with British Airways from U.S $900. www.ba.com”.
The movement was cost effective and innovative, achieving its purpose of brand awareness to the Brazilian crowd.
Click to watch the video below:
[via Ads Of The World]
British Airways had come up with an idea in solving the problem of the misconception of flying only to the U.K in Brazil.
While many Brazilians were unaware of the other destinations that British Airways had to offer, the airline decided to spread the message at the very moment people considered travelling –in the travel section of a bookstore.
Consumers in a Brazilian bookstore would receive messages from British Airways when they scan a book to check prices, saying “Going to Rome? Fly with British Airways from U.S $900. www.ba.com”.
The movement was cost effective and innovative, achieving its purpose of brand awareness to the Brazilian crowd.
Click to watch the video below:
[via Ads Of The World]