Saudi Arabian design studio Design Boutique has reimagined Pepsi’s iconic blue and red logo.
In their redesign, they transformed the previous 2D logo into 3D, and used a more aggressive sans serif to spell out the brand name.
According to the studio, they said, “We think it’s time for Pepsi to be brave and make a bolder redesign of their logo.”
Besides changes in the design, the studio also came up with a new tagline for the brand: “Don’t stop”.
“We wanted an inspirational and uplifting slogan,” the studio explained. “Focusing on all the good habits we do, habits that make us happy which we need to keep doing and never stop. Things like love, laughing, dreaming, playing sports, playing music—drinking Pepsi should be one of those habits that we don’t stop.”
What do you think of Design Boutique’s redesigned Pepsi logo?
[via Design Boutique]