[Click here to view the video in this article]
Italian car brand Fiat has released a music video that features a mother rapping about the life of motherhood.
Titled ‘The Motherhood feat. Fiat 500L’, the brand says it’s “dedicated to all those women who have to be all things to all people and live it large on a daily basis.”
“We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity,” says marketing director of Fiat Group Automobiles UK, Elena Bernardelli.
The Fiat 500L is targeted at on-the-go families, who maintain a sense of style according to the brand.
Powered by a 1.4 liter ultiAir Turbo engine and 184lb-ft of torque, the Fiat 500L comes with either a six-speed manual or a dual dry clutch transmission.
Click to watch the video below:
[via Autoguide]
Italian car brand Fiat has released a music video that features a mother rapping about the life of motherhood.
Titled ‘The Motherhood feat. Fiat 500L’, the brand says it’s “dedicated to all those women who have to be all things to all people and live it large on a daily basis.”
“We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity,” says marketing director of Fiat Group Automobiles UK, Elena Bernardelli.
The Fiat 500L is targeted at on-the-go families, who maintain a sense of style according to the brand.
Powered by a 1.4 liter ultiAir Turbo engine and 184lb-ft of torque, the Fiat 500L comes with either a six-speed manual or a dual dry clutch transmission.
Click to watch the video below:
[via Autoguide]