Julyna (Canadian Cancer Society) teamed up with Cossette, Toronto to come up with a cheeky ad campaign to raise awareness about cervical cancer.
The ad encourages women to adopt "whimsical pubic hairstyles" to raise money for cervical cancer and HPV research, with the message: 'What's your style? Show your support and join the fight against cervical cancer'.
What do you think about the ads? Oversexed? All right? Or just simply too controversial?
[via Osocio.org, images via Julyna (Canadian Cancer Society) and Cossette, Toronto]