30 July 2013

McDonald’s ‘Unbranded’ New Ads

McDonald’s has launched a series of print and outdoor ads across France that feature little or no branding at all.

Created by ad agency TBWA\Paris, the ‘Unbranded’ campaign eschews text and logos, using only close-up photos of the food.

Even without logos or text, the food is instantly recognizable as McDonald’s, displaying the strength of their brand.

[via Ads Of The World]