Click image to view it in its entirety
Click image to view it in its entirety
Penguin Books and ad agency Y&R, Beijing, China, have come up with an ad campaign to encourage people to read.
Each illustrated poster features two intersecting pathways, with an open book placed in between.
In one pathway, a person is shown living his life without having read a specific book, but the other, intersecting pathway shows how the person’s life has changed after reading.
Accompanied with the slogan, “A book can change the story of your life”, these posters show how reading empowers people and gives them opportunities.
Scroll down to view the rest of the posters in this series.
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
[via I Believe In Adv]
Click image to view it in its entirety
Penguin Books and ad agency Y&R, Beijing, China, have come up with an ad campaign to encourage people to read.
Each illustrated poster features two intersecting pathways, with an open book placed in between.
In one pathway, a person is shown living his life without having read a specific book, but the other, intersecting pathway shows how the person’s life has changed after reading.
Accompanied with the slogan, “A book can change the story of your life”, these posters show how reading empowers people and gives them opportunities.
Scroll down to view the rest of the posters in this series.
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
Click image to view it in its entirety
[via I Believe In Adv]