While shopping for new beds in IKEA, Asa Block, a project manager at ad agency Droga5, realised the large amount of potential puns in the names of IKEA furniture.
Block, along with his colleagues at Droga5, created the ‘Hot Malm’ that shows pictures of Malm beds in ‘sexy’ and ‘explicit’ situations.
The website is "dedicated to bringing you the hottest Hot Malm action on the Web".
"Our diverse and international team prides itself on curating and maintaining the Internet's most comprehensive collection of Hot Malm videos, images and content. Hot new Malms are being stripped down, screwed and laid by the thousands every day, and it's our mission to expose them."
The photos, with captions like “Check Out the Pussy on This Hot Malm” and “Malm Gets Hammered”, all link to the product page on the IKEA page.
The website is purely for entertainment and is not an official IKEA project; the company has yet to comment on it.
[via Ad Week and Hot Malm]