Swedish artist Viktor Hertz wanted to ‘pay tribute’ to Apple, so he decided to redesign its logo, as well as its “Think Different” slogan.
With tongue-firmly-in-cheek, Hertz humorously reinterprets Apple’s iconic logo to address different ways of thinking different.
He even wrote a letter to Apple, in case there was any misunderstanding.
“This is not meant to be an infringement on your corporate business and logo (or maybe it already is?). This is my tribute to Apple, and all the creativeness that surrounds your company and your products. If you want me to take these images down, please contact me, and I will (I hope you’re fine with it, though). If you happen to even like this little project of mine, feel free to write me a note, I have lots of more ideas. I did these in less than 48 hours. Give me a week, and I’ll make you a hundred. I think different.”
What do you think of Hertz’s ‘Think Different’ logos?
[via Viktor Hertz]