1 July 2013

Interactive Skittles Ad Allows Viewers To ‘Smash’ Figurines In Video

[Click here to view the video in this article]







Advertising agency DDB has gone all out to make this Skittles ad interactive.



The start of the video shows Tommy sitting down on a couch at his grandmother’s house while she serves him tea.



However, when she is out of earshot, one of the figurines on the table goads him into breaking it, resulting in Skittles being strewn all over the place.



The rest of the video makes use of You Tube annotations, encouraging the viewer to control Tommy to help him break more figurines so thet he can get more Skittles.



Sadly, none of the other figurines contain any Skittles, though this ad allows the viewer to release some pent-up frustration.



Scroll down to watch this intriguing interactive ad.







































[via I Believe In Adv]