[Click here to view the video in this article]
European outdoor advertising firm Amscreen will be introducing a new technology in its ads called ‘OptimEyes’ that uses face detection to identify how many people are seeing their ads.
According to Mashable, OptimEyes even “promises to identify the gender and rough age of viewers using face detection”.
From the video below, it shows the technology in action—detecting people’s faces to determine whether individuals are male or female, as well as their age range.
The technology will allow advertisers to “tailor their ads so they run at certain times of the day” to reach their targeted audience.
With this face detecting software, advertisers can now know if their adverts are effective or not—however, after the whole PRISM incident, we doubt this will sit well with consumers.
What do you think? Are these the ads of the future?
To find out more, please watch the video below:
[via Mashable]
European outdoor advertising firm Amscreen will be introducing a new technology in its ads called ‘OptimEyes’ that uses face detection to identify how many people are seeing their ads.
According to Mashable, OptimEyes even “promises to identify the gender and rough age of viewers using face detection”.
From the video below, it shows the technology in action—detecting people’s faces to determine whether individuals are male or female, as well as their age range.
The technology will allow advertisers to “tailor their ads so they run at certain times of the day” to reach their targeted audience.
With this face detecting software, advertisers can now know if their adverts are effective or not—however, after the whole PRISM incident, we doubt this will sit well with consumers.
What do you think? Are these the ads of the future?
To find out more, please watch the video below:
[via Mashable]