12 July 2013

Taco Bell Creates QR-Codes From Lemons And Avocados

[Click here to view the video in this article]







As part of the campaign to promote its new gourmet-inspired Cantina Bell menu, Taco Bell has released a line of print ads featuring creative QR-codes made from avocados and lemons.



The ads—created by ad agency Draftfcb OC and photographerAnabelle Breakey—were captured “in their entirety as a single image with minimal retouching” and, when scanned, link to Cantina Bell’s website where information on its new menu can be found.



Click to watch the making of the QR-code ads:





















[via Ad Week and Anabelle Breakey]