[Click here to view the video in this article]
To celebrate Independence Day, advertising company Clear Channel Outdoor created a cross-country campaign, in which a series of billboards will ‘sing’ ‘The Star-Spangled Banner’—the National Anthem of the United States of America.
Called ‘United4th’, over 1,000 digital billboards across 36 US states will display verses of the National Anthem from 4 July to 7 July.
According to the Wall Street Journal, this campaign was created to show the “immediacy and flexibility” of “digital out-of-home media to unite the nation in celebration of Independence Day”.
Using Clear Channel’s “enormous, cross-platform national reach”, the campaign also encourages fellow Americans to “show their Independence Day spirit” by posting pictures or videos of themselves celebrating 4th July on Twitter, Facebook, Instagram and Vine by using the hashtag #united4th.
Clear Channel will also be selecting the best user-submitted content to post on its digital billboards and website for the rest of America and the world to see.
The video below was produced by ad agency TAXI and it provides a “sneak peek” at how the campaign will look like.
The National Anthem in the video was sung by platinum-selling musician Ingrid Michaelson.
Click to watch the video below, and have a blessed Independence Day.
[via United4th and Wall Street Journal]
To celebrate Independence Day, advertising company Clear Channel Outdoor created a cross-country campaign, in which a series of billboards will ‘sing’ ‘The Star-Spangled Banner’—the National Anthem of the United States of America.
Called ‘United4th’, over 1,000 digital billboards across 36 US states will display verses of the National Anthem from 4 July to 7 July.
According to the Wall Street Journal, this campaign was created to show the “immediacy and flexibility” of “digital out-of-home media to unite the nation in celebration of Independence Day”.
Using Clear Channel’s “enormous, cross-platform national reach”, the campaign also encourages fellow Americans to “show their Independence Day spirit” by posting pictures or videos of themselves celebrating 4th July on Twitter, Facebook, Instagram and Vine by using the hashtag #united4th.
Clear Channel will also be selecting the best user-submitted content to post on its digital billboards and website for the rest of America and the world to see.
The video below was produced by ad agency TAXI and it provides a “sneak peek” at how the campaign will look like.
The National Anthem in the video was sung by platinum-selling musician Ingrid Michaelson.
Click to watch the video below, and have a blessed Independence Day.
[via United4th and Wall Street Journal]