[Click here to view the video in this article]
Ad agencies JWT Singapore and JWT Manila teamed up to work on a revolutionary way to prove that Unilever's hair care brand, Silk Cream, really had a "strengthening effect" on one's hair.
Using human hair washed and conditioned with Silk Cream, the campaign sought out South East Asia's only bow maker, Mr. Paul Goh, and got him to 'restring' four violin bows with human hair.
Shortly after, in June 2013, a famous quartet from the Philippines gave a live performance at a popular mall in Manila, where they played 40 songs using the bow made out human hair strings—thereby proving how it is possible for hair to become strong, when using Unilever products.
What do you think about this campaign? Are you convinced? Or do you feel that hair already has strong properties on its own regardless of the product used on it?
Here's a video of the talented quartet in action:
[via Pop Sop, images via JWT Singapore, JWT Manila and Unilever]
Ad agencies JWT Singapore and JWT Manila teamed up to work on a revolutionary way to prove that Unilever's hair care brand, Silk Cream, really had a "strengthening effect" on one's hair.
Using human hair washed and conditioned with Silk Cream, the campaign sought out South East Asia's only bow maker, Mr. Paul Goh, and got him to 'restring' four violin bows with human hair.
Shortly after, in June 2013, a famous quartet from the Philippines gave a live performance at a popular mall in Manila, where they played 40 songs using the bow made out human hair strings—thereby proving how it is possible for hair to become strong, when using Unilever products.
What do you think about this campaign? Are you convinced? Or do you feel that hair already has strong properties on its own regardless of the product used on it?
Here's a video of the talented quartet in action:
[via Pop Sop, images via JWT Singapore, JWT Manila and Unilever]