4 February 2015

Coca-Cola Is Now Selling Premium, Protein-Packed Milk

Coca-Cola will be making its debut in the premium milk business with its new milk brand, Fairlife, which will cost approximately twice the price of regular milk.

As stated on Fairlife’s website, the new “ultra-filtered” lactose-free milk is said to have more protein and less sugar in it, and is available in several flavours: chocolate, fat-free, 2% reduced fat, and whole.

According to a review by Business Insider, the 2% reduced fat milk tasted “similar” to regular milk, while the chocolate milk “tasted like a treat, not an everyday drink”.

Would you replace your fizzy beverage with a bottle of Coca-Cola’s new milk?

[via Entrepreneur, images via Fairlife]