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American airline Delta Airlines has introduced a new series of unconventional and constantly evolving safety videos that aims to capture the passenger’s attention.
Created by advertising agency Wieden + Kennedy, the series veers quite a bit from the regular boredom-inducing pre-flight safety videos that frequent flyers have come to expect and ignore.
Featuring fun and whimsical details—that are unlikely to occur in real life—each video is unique and subtly different from the others.
From a robot powering itself down to a passenger nonchalantly folding up his accordion to slot under the seat in front, the videos are filled with clever humor that will definitely lighten up the pre-flight doldrums.
Watch two versions of the safety video below and see if you can spot the differences.
[via Fast Co Create]
American airline Delta Airlines has introduced a new series of unconventional and constantly evolving safety videos that aims to capture the passenger’s attention.
Created by advertising agency Wieden + Kennedy, the series veers quite a bit from the regular boredom-inducing pre-flight safety videos that frequent flyers have come to expect and ignore.
Featuring fun and whimsical details—that are unlikely to occur in real life—each video is unique and subtly different from the others.
From a robot powering itself down to a passenger nonchalantly folding up his accordion to slot under the seat in front, the videos are filled with clever humor that will definitely lighten up the pre-flight doldrums.
Watch two versions of the safety video below and see if you can spot the differences.
[via Fast Co Create]