[Click here to view the video in this article]
Latvian advertising agency !MOOZ has come up with a way to inform people of the importance of road safety.
The agency placed miniature scooters on the ground with a tagline that says, “Scooter: small and vulnerable”, and filmed how both people and vehicles reacted to it.
Some were more careful, choosing not to step on this tiny vehicle, but others crushed it, stepped on it, or tripped over it.
Through this interactive campaign, people are urged to practise good road safety and be more alert on the road.
Scroll down to watch a video of this creative campaign.
[via Ads Of The World]
Latvian advertising agency !MOOZ has come up with a way to inform people of the importance of road safety.
The agency placed miniature scooters on the ground with a tagline that says, “Scooter: small and vulnerable”, and filmed how both people and vehicles reacted to it.
Some were more careful, choosing not to step on this tiny vehicle, but others crushed it, stepped on it, or tripped over it.
Through this interactive campaign, people are urged to practise good road safety and be more alert on the road.
Scroll down to watch a video of this creative campaign.
[via Ads Of The World]