Based in Australia, ad agency Clemenger BBDO has come up with a successful ad campaign, which shows the importance of reading the news.
By superimposing headlines on the people in each poster, these posters show the importance of being aware of current events as it can affect one’s life.
From being aware of dodgy deals to conmen, this socially responsible ad is a clever bid to gain readership for the newspaper, “The Chronicle”.
Scroll down to view these creative ads.
[via Ads Of The World]