The Economist has put together a chart showing the value of several big consumer brands as stated by Brand Finance, Interbrand and Millward Brown.
These results are yielded from the different methodologies used to calculate each brands' worth—while Millward Brown talks to two million consumers to derive its data about the desire and loyalty the brand inspires, Interbrand considers how committed a company is to its brand, and Brand Finance uses royalty rates for the licensing for its calculations.
The results showed that Millward Brown and Interbrand think that Coca-Cola and McDonald's are top-ten brands, while Brand Finance disagrees.
Do you agree with the brand rankings given by these three rating companies?
Click on image to enlarge
Click on image to enlarge
[via The Economist]