29 September 2014

Japanese Store Hires Artist For Every Outlet To Create Stunning Hand-Drawn Signs

[Click here to view the video in this article]

Japanese discount chain store Don Quijote—familiarly known as Donki—has created a behind-the-scenes footage of their amazing pop signage artist at work.

Although these stores are densely packed with consumer products stacked from floor-to-ceiling in maze-like pathways, it is still popular among the Japanese, because of its vibrant signage.

Every store has its own full-time signage artist that will create a unique set of hand-written signs, which are used as a promotional tool to market its products in the store.

[via Spoon & Tamago]