30 September 2014

A Short Film On Top Designers Discussing The Role Of The Creative Brief

[Click here to view the video in this article]

Is the creative brief one that gives you direction for your work or is it just a nonfunctional formality piece?

Founder of brand and design strategy firm Bassett & Partners, Tom Bassett, decided to explore just that in a short film.

Titled ‘Briefly’, the short touches on how leading creatives view and use the brief in their line of work.

Pritzker Prize–winning architect Frank Gehry, Rockwell Group’s David Rockwell, illustrator Maira Kalman and fuseproject’s founder Yves BĂ©har are amongst some of the big names roped in to share their thoughts.

What’s your take on the creative brief?

Find out more here and check out the just released video below:

[via Fast Company, images via Bassett & Partners]