DDB Singapore has created a series of clever ads for the Breast Cancer Foundation’s latest campaign that leverages on social media to urge women to get their breasts checked regularly.
Released to coincide with Breast Cancer Awareness Month in October, they feature the Facebook, Twitter and Instagram logos shaped to form a hand touching a breast. The ads are accompanied by the tagline “If only you checked your breasts as often”.
An online campaign has launched, appealing to the social networking platforms to adopt the tweaked logos during Breast Cancer Awareness Month.
Decidedly less risqué than these bare-it-all ads, we think they are a creative and effective way of getting the message across.
Check out the ads below.
[via Channel NewsAsia and Causes, images via Breast Cancer Foundation]