30 September 2014

Hershey's Miniatures Sheds Its Old Packaging Design For A Modern Update

Hershey’s iconic Miniatures chocolates has recently had its packaging redesigned. Giving a modern update to the wrapper of each chocolate and its bag, the redesign also boasts a sustainability element to it.

Each wrapper had its weight reduced by 0.050 grams. That small move, in a year, saves more than 271,800 pounds of wrappers.

According to Laura Renaud from The Hershey’s Company, “At Hershey, we have had many packaging sustainability projects—more than 175 across three countries that have saved 14 million pounds of packaging material in just five years. These packaging projects are part of how Hershey conducts business with a purpose.”

What do you think? Do you like the updated Hershey’s Miniatures?

[via The Dieline]