Based in El Paso, Texas, ad and branding agency Culture Span specializes in campaigns that target the “ever-growing Spanish language market”.
To celebrate Dunkin’ Donuts’ franchise expansion in California, the agency created a rebranding concept for the donut brand that imagines what it would look like if it has a more Mexican-inspired menu and identity.
Other than updating the logo and giving the brand a new packaging, the team at Culture Span has also included a fun Bingo-like game with each box of donuts, and added three delicious Mexican pastries to the menu.
View more images of this fun rebranding project here.
[via Culture Span]