Auto insurance provider Esurance has created an ad (which has been taken down) that reminds us of the importance of proper kerning.
Placed in Chicago, it carried a seemingly harmless message: “Cover your home in a click”.
However, when viewed from afar, the letters “c” and “l” in the word “click” looks like the letter “d”, forming the sentence “cover your home in a dick”.
According to Adweek, someone even went to Photoshop the billboard, replacing the word “click” with the actual word “dick”, and shared it on Twitter.
To learn more about this humorous blunder, please click here.
[via Adweek]