“Aim to space the letters so that the balloons fit exactly between them without being squeezed out above and below” Tom Sewell
CreativeBloq has put together a list of tricks that every designer should know about typography.
It goes into details about the difference between kerning and leading—“Kerning is the spacing between specific pairs of letters, whereas tracking works across a range of characters or even paragraphs or whole documents”.
Some of these tips include, kerning upside-down, blurring the characters and kerning with balloons—so that it enables you to see the spaces between your letterforms without being distracted.
Other tips highlight the importance of keeping the font count low, the things to take note of when working with sans serif headlines and thinking of type as a voice.
Scroll down, or head over here, for more handy typography tips.
Kerning upside down is a well-used and tested technique, it enables you to see your letterforms and the space between them without actually reading the words.
Blurring enables you to focus on the contrast and white space of the letterforms.
When working with sans serif headlines, make sure you get a rough tracking before you kern.
Never just shrink full-size caps down and call them small caps.
The result will be cleaner and sharper if your font count is low.
If you're going to edit a font, don't stretch, skew or otherwise alter fonts by messing with their dimensions after turning to outlines.
[via CreativeBloq]