[Click here to view the video in this article]
![](http://editorial.designtaxi.com/news-cheap2811/1.jpg)
New York-based advertising agency DeVito/Verdi has created a humorous advertising spot for discount grocers, Price Chopper.
Just for the holiday season, this ad sheds the reputation that discount grocers stock poor quality meat and supplies.
In the ad, a mom is getting ready to bring out a holiday meal for her family when she informs her family that they are having ‘cheap meat’, ‘cheap yams’, and ‘cheap sides’.
Her children then break into excitement with dramatic, over-the-top reactions.
Watch the spot below:
![](http://editorial.designtaxi.com/news-cheap2811/2.png)
![](http://editorial.designtaxi.com/news-cheap2811/3.png)
![](http://editorial.designtaxi.com/news-cheap2811/4.png)
[via Adweek]
![](http://editorial.designtaxi.com/news-cheap2811/1.jpg)
New York-based advertising agency DeVito/Verdi has created a humorous advertising spot for discount grocers, Price Chopper.
Just for the holiday season, this ad sheds the reputation that discount grocers stock poor quality meat and supplies.
In the ad, a mom is getting ready to bring out a holiday meal for her family when she informs her family that they are having ‘cheap meat’, ‘cheap yams’, and ‘cheap sides’.
Her children then break into excitement with dramatic, over-the-top reactions.
Watch the spot below:
![](http://editorial.designtaxi.com/news-cheap2811/2.png)
![](http://editorial.designtaxi.com/news-cheap2811/3.png)
![](http://editorial.designtaxi.com/news-cheap2811/4.png)
[via Adweek]