26 November 2013

Harvey Nichols Ad Campaign Asks Shoppers To Spend A Little On Themselves

[Click here to view the video in this article]

Christmas is the season of giving, but it wouldn’t hurt to give a little… to yourself. Harvey Nichols’ new ad campaign by Adam&Eve/DDB asks shoppers to do just that with its ‘Sorry I Spent It On Myself’ range of budget products.

The range features simple products in minimal white packaging, with lavish names like “Authentic Lincolnshire Gravel”, “Genuine Wire Sponge” and “Christmas Lunch (with most of the trimmings)”.

“Harvey Nichols is all about indulgence, so we thought it was only natural to introduce a product range that played right into that,” said Richard Brim and Daniel Fisher, creative directors at Adam&eve/DDB.

Why not ‘splurge’ a little on yourself this Christmas?

[via Creative Review and Harvey Nichols on YouTube]