[Click here to view the video in this article]
![](http://editorial.designtaxi.com/news-taxi3011/1.png)
Canada-based advertising agency TAXI has created a humorous self-promotion video that makes fun of the advertising industry’s obsession with awards.
Using the idea of “The Advertising Trophy Clothing Company”, this short video shows a pretend ‘craftsman’ who makes intricate and detailed outfits out of Okinawan denim for Cannes Lions trophies.
Taking obsession to a whole new level, this guy even poses his awards in photoshoots and tries to disguise a silver award in gold.
Watch it for yourself below:
![](http://editorial.designtaxi.com/news-taxi3011/2.png)
![](http://editorial.designtaxi.com/news-taxi3011/3.png)
![](http://editorial.designtaxi.com/news-taxi3011/4.png)
![](http://editorial.designtaxi.com/news-taxi3011/5.png)
![](http://editorial.designtaxi.com/news-taxi3011/6.png)
![](http://editorial.designtaxi.com/news-taxi3011/7.png)
![](http://editorial.designtaxi.com/news-taxi3011/8.png)
![](http://editorial.designtaxi.com/news-taxi3011/9.png)
[via TAXI]
![](http://editorial.designtaxi.com/news-taxi3011/1.png)
Canada-based advertising agency TAXI has created a humorous self-promotion video that makes fun of the advertising industry’s obsession with awards.
Using the idea of “The Advertising Trophy Clothing Company”, this short video shows a pretend ‘craftsman’ who makes intricate and detailed outfits out of Okinawan denim for Cannes Lions trophies.
Taking obsession to a whole new level, this guy even poses his awards in photoshoots and tries to disguise a silver award in gold.
Watch it for yourself below:
![](http://editorial.designtaxi.com/news-taxi3011/2.png)
![](http://editorial.designtaxi.com/news-taxi3011/3.png)
![](http://editorial.designtaxi.com/news-taxi3011/4.png)
![](http://editorial.designtaxi.com/news-taxi3011/5.png)
![](http://editorial.designtaxi.com/news-taxi3011/6.png)
![](http://editorial.designtaxi.com/news-taxi3011/7.png)
![](http://editorial.designtaxi.com/news-taxi3011/8.png)
![](http://editorial.designtaxi.com/news-taxi3011/9.png)
[via TAXI]