Artificial sweetener brand Equal has unveiled a new look after more than 20 years.
Created with the help of design studios DuPuis Group and Graphidea Design, the zero-calorie sweetener brand has been given a new logo and packaging designs.
The updated logo still retains the brand’s signature blue background, but features “Equal” written in white lower-case script—giving it a more flowy appearance than its previous counterpart.
What do you think of this update?
[via Packaging World, images via Underconsideration]