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Published by ZEFR, this infographic shows that some of the big brands have their marketing done for them by fans who put in time and effort to show what could be done with their products.
For example, Nike fans review their shoes on YouTube, while Apple fans—and perhaps some haters as well—promote the brand by uploading both commercials and parodies.
Check out what some of these fans have done below, or view the entire infographic here.
Click to view entire image
Click to view entire image
Click to view entire image
[via Visual.ly]