Readers flipping through UK department store Debenhams’ ‘High Summer Look Book’ fashion spread might have done a double take at the models within.
Its Diversity Campaign eschewed young, thin models in favor of women of all shapes, sizes, and ages who are different from traditional models. They included an amputee, a paralympian athlete, three women over 40, and a curvy plus-sized lady.
Ed Watson, Director of PR for Debenhams, said “Our customers are not the same shape or size so our latest look book celebrates this diversity. We would be delighted if others followed our lead. Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies.”
View some pictures from the campaign below.
[via Laughing Squid and Slashed Beauty, images via Debenhams Blog]