[Click here to view the video in this article]
Everyone knows that the benchmark of an advertising agency can be defined by the number of award wins. From Cannes Lions to One Show pencils, the advertising industry is definitely a very award-conscious industry indeed.
Taking matters into their own hands, Canadian agency Rethink has decided to up their game with a simple solution to address the matter—to 3D print their own awards.
In this hilarious video the agency created to promote a local awards show, Rethink has daringly 3D printed over 800 Cannes Lions, 194 Silver One Show Pencils, and although they are unrelated to Publicis or Omnicom, they have even went ahead to award themselves the first-ever Publicis-Omnicom Agency of the Year award.
Watch this hilarious video below:
[via Ad Age]
Everyone knows that the benchmark of an advertising agency can be defined by the number of award wins. From Cannes Lions to One Show pencils, the advertising industry is definitely a very award-conscious industry indeed.
Taking matters into their own hands, Canadian agency Rethink has decided to up their game with a simple solution to address the matter—to 3D print their own awards.
In this hilarious video the agency created to promote a local awards show, Rethink has daringly 3D printed over 800 Cannes Lions, 194 Silver One Show Pencils, and although they are unrelated to Publicis or Omnicom, they have even went ahead to award themselves the first-ever Publicis-Omnicom Agency of the Year award.
Watch this hilarious video below:
[via Ad Age]