31 May 2014

A Healthy And Cheeky Print Ad Campaign To Promote Cycling In Buenos Aires

Creative agency La Comunidad has created a print campaign for the city of Buenos Aires, to encourage citizens to ride bicycles.

The print campaign is titled ‘Better by Bike’, and come in five different poster variations. Using cheerful illustrations of your body parts, they show the health benefits of getting active through cycling.

View them below:

Get in shape without eating the stuff that people who get in shape eat

Get problems out of your head without putting them in other parts of your body

A heart so strong only love can break it

Don’t lose your breath when speaking in front of a hundred people you don’t know, or one who knows you too well.

Tell everyone you have nice legs without being the guy that tells everyone you have nice legs

[via Fubiz]