31 May 2014

Agency Creates 'Grillography', A Typeface Made Of Grilled Food

[Click here to view the video in this article]

Oslo-based agency Anti has created a typeface out of grilled food for their client, Scandanavian supermarket chain Rimi.

The campaign is called ‘Grillography’, and it wants to help its client stay ahead of competitors in the season for grilled food.

Creating typefaces out of grilled meat, fish, and vegetables, Anti then used the letters in various print, outdoor, and activation ideas for Rimi.

According to the agency, all the letters are created by hand with no Photoshop.

Watch how they did it below:

Grillography from Anti on Vimeo.

[via Creativity Online]