31 May 2014

Coke Helps The World's Rainiest City Raise Money For A Water Treatment Plant

[Click here to view the video in this article]

Advertising agency Ogilvy & Mather Colombia has teamed up with Coca-Cola to create a clever campaign for Lloró, a city in Colombia.

Lloró is one of the rainiest cities in the world, but the people who live there have a lack of access to drinkable water.

Coca-Cola helped them by creating a campaign that brings global awareness of their plight so that they can raise money to build a water treatment plant.

Watch how they did it below:

[via Ads Of The World]