30 May 2014

Axe's New Social Media Algorithm Tells You If You're Trying Too Hard To Impress

[Click here to view the video in this article]

Deodorant and body spray brand Axe has created a new algorithm that calculates if you are trying too hard on social media, or if you’re just the right amount of effortless cool.

Their new microsite, Social Effort Scale, analyzes your social media pages and gives you a score of whether you try too hard.

Created by advertising agency Barton F. Graf, this idea promotes Axe’s new Matte Effect line of hair products.

It analyzes your hashtags, emojis, and frequency of your posts.

Watch how it works below, and try it out for yourself here:.

[via Fast Company]