[Click here to view the video in this article]
To drive more people to its website, Mexican free newspaper Mas Por Mas rigged some paper towel dispensers to print out the latest real-time news.
Working together with agency FCB Mexico, they installed printers inside selected paper towel dispensers, and connected them via WiFi to the paper’s daily newsfeed.
Each time the dispensers detected a person’s hand, they would print out the latest news on the paper towels. Using special powered ink, the printed news won’t leave any stains on the person’s hands.
On each print-out is also a QR code that directs people to the newspaper’s website. According to the video below, the campaign was a success; unique visitors to the website increased by 37% in the first two weeks.
To find out more, please watch the video below:
[via PSFK]
To drive more people to its website, Mexican free newspaper Mas Por Mas rigged some paper towel dispensers to print out the latest real-time news.
Working together with agency FCB Mexico, they installed printers inside selected paper towel dispensers, and connected them via WiFi to the paper’s daily newsfeed.
Each time the dispensers detected a person’s hand, they would print out the latest news on the paper towels. Using special powered ink, the printed news won’t leave any stains on the person’s hands.
On each print-out is also a QR code that directs people to the newspaper’s website. According to the video below, the campaign was a success; unique visitors to the website increased by 37% in the first two weeks.
To find out more, please watch the video below:
[via PSFK]