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Brazillian advertising agency DM9Rio has partnered with the Amaral Carvalho Hospital to create ‘ELO’, a comforting talking teddy bear for cancer-stricken children who have to spend long periods of time in the hospital.
ELO is a specially manufactured teddy bear that contains a speaker to reads out audio messages to children.
Friends and family members can send their words of encouragement to them through the popular messaging app, WhatsApp.
This is a heart-warming case study of how creativity makes the world a better place.
Watch it in action below:
[via Ads Of The World]
Brazillian advertising agency DM9Rio has partnered with the Amaral Carvalho Hospital to create ‘ELO’, a comforting talking teddy bear for cancer-stricken children who have to spend long periods of time in the hospital.
ELO is a specially manufactured teddy bear that contains a speaker to reads out audio messages to children.
Friends and family members can send their words of encouragement to them through the popular messaging app, WhatsApp.
This is a heart-warming case study of how creativity makes the world a better place.
Watch it in action below:
[via Ads Of The World]