7 May 2014

Can Sex Be Used To Promote Children’s Rights? This Ad Finds Out

[Click here to view the video in this article]







Everyone knows that sex sells, but can it be used to promote children’s rights? Save The Children decided to find out in its latest ad called The Most Important ‘Sexy’ Model Video Ever.



In this ad, they invited several hot fashion models to a photo shoot for a “sexy new brand”. They were given several lines and instructed to narrate everything in a seductive tone.



Not long after, they were shown some alarming facts about children around the world, and were told to narrate them sexily as well.



However, most of them couldn’t and found the words to be shocking and ‘unsexy’.



At the end of the video, the models had the truth revealed to them. The message: they can’t make this issue sexy, but it deserves our attention.



Click to watch the video below:









































[via YouTube]