Fast food giant McDonald’s has unveiled a new mascot that is more terrifying than friendly.
Called ‘Happy’, it is an animated Happy Meal box with a set of teeth, long white arms and legs, and a pair of large round eyes.
According to NBC News, the brand wanted to position Happy as a “healthier spokesperson for kids to promote ‘improved nutrition’ choice”.
Despite the brand’s well-intentioned plan, it seems like the new mascot will end up ‘scaring’ children to make healthier decision. What do you think?
[via NBC News]