[Click here to view the video in this article]
Hoping to nip skin cancer in the bud, sunscreen brand Sol de Janeiro and Ogilvy Brazil created a campaign where 450 tattoo artists were trained to identify signs of skin cancer.
According to a video, over 18,900 people were checked for skin cancer each week after the training, and some of the artists even helped their clients to identify early signs of the disease.
What do you think? Should this be taught to all tattoo artists?
Watch the video below to find out more:
[via Adweek]
Hoping to nip skin cancer in the bud, sunscreen brand Sol de Janeiro and Ogilvy Brazil created a campaign where 450 tattoo artists were trained to identify signs of skin cancer.
According to a video, over 18,900 people were checked for skin cancer each week after the training, and some of the artists even helped their clients to identify early signs of the disease.
What do you think? Should this be taught to all tattoo artists?
Watch the video below to find out more:
[via Adweek]