[Click here to view the video in this article]
To promote the cookware line of Brazilian company Tramontina, ad agency JWT Brazil created a comprehensive barbeque book that provides cooks with the necessary items they need for a cookout.
Called the Biblia Definitiva Do Churrasco or ‘The Bible of Barbeque’, each page of the book can be used as a tool to create the perfect barbeque.
The first few pages help to start the fire—one thick page can be shattered and used as charcoal, while the others act as a fire starter and fan.
The rest of the pages include an apron, aluminum foil, sharpening and cutting board—there is even a salt-crusted page that can be used to flavor meat before cooking.
According to a video, this ‘BBQ Bible’ was only delivered to a few “master barbeque chefs”, but a simplified version of it will be sold in selected Brazilian stores.
Would you like to own this awesome BBQ bible?
[via Adweek]
To promote the cookware line of Brazilian company Tramontina, ad agency JWT Brazil created a comprehensive barbeque book that provides cooks with the necessary items they need for a cookout.
Called the Biblia Definitiva Do Churrasco or ‘The Bible of Barbeque’, each page of the book can be used as a tool to create the perfect barbeque.
The first few pages help to start the fire—one thick page can be shattered and used as charcoal, while the others act as a fire starter and fan.
The rest of the pages include an apron, aluminum foil, sharpening and cutting board—there is even a salt-crusted page that can be used to flavor meat before cooking.
According to a video, this ‘BBQ Bible’ was only delivered to a few “master barbeque chefs”, but a simplified version of it will be sold in selected Brazilian stores.
Would you like to own this awesome BBQ bible?
[via Adweek]