Trying to get your product to stand out on a crowded shelf filled with similar products from your competitors can be really difficult—this is where a great packaging design would come in very handy.
According to this infographic by The Paper Worker, brands have just about seven seconds to make a good first impression on potential customers—this means that packaging, which is often a brand’s first visual contact with buyers, is of the utmost importance.
Not only does effective packaging let the consumer make decisions faster and easier, an eye-catching design can also draw consumer attention—“Research shows that at least a third of product decision making is based on packaging, along with personal preferences.”
Read the entire infographic below to find out more about how you can create effective packaging design—are you already doing the right things with yours?
[via Creative Bloq]