Lingerie brand Nubian Skin has redefined the meaning of “nude” by releasing a line of underwear and hosiery catering to women of color.
Most nude clothing and make-up is based on a Caucasian skin tone, which includes anything from ivory to camel, and darker bronzed shades at the most, but not much beyond that color spectrum.
In a blog post, the brand’s intern Mary described the difficulties black and brown women face in the lingerie section.
“Despite the reality that women of color have the same needs as all women when it comes to lingerie and hosiery (and spend the same of their hard-earned money), the industry simply doesn’t cater to us.”
Nubian Skin’s inclusive lingerie line will be available from its website in October.
As a run-up to its release, the brand posted a series of images to Instagram showing models clad in underwear reflecting their skin tone.
The company hopes this will encourage people to rethink what “nude” means.
What do you think of Nubian Skin’s effort—isn’t it wonderful?
[via BuzzFeed, images via Nubian Skin]