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International organization Save The Children has shared a new, thought-provoking ad that highlights the importance of child literacy.
Titled ‘Ten Minutes a Day Could Change Everything’, the ad starts with a young boy asking his father to read together with him. When his dad says no, it causes a chain of events to happen in the boy’s future.
Growing up, he is unable to read or write, causing him to be teased throughout his youth. His illiteracy eventually follows him into adulthood, which results in him losing his job and even his family.
The ad ends with a message encouraging parents to spend at least 10 minutes a day reading together with their child.
To learn more, please visit the website here.
Click to watch:
[via Adweek]
International organization Save The Children has shared a new, thought-provoking ad that highlights the importance of child literacy.
Titled ‘Ten Minutes a Day Could Change Everything’, the ad starts with a young boy asking his father to read together with him. When his dad says no, it causes a chain of events to happen in the boy’s future.
Growing up, he is unable to read or write, causing him to be teased throughout his youth. His illiteracy eventually follows him into adulthood, which results in him losing his job and even his family.
The ad ends with a message encouraging parents to spend at least 10 minutes a day reading together with their child.
To learn more, please visit the website here.
Click to watch:
[via Adweek]