Creative agency Anagrama has created a minimalist yet striking identity for Monterrey-based clinic Boreálica, which specializes in using extremely low temperatures for medical treatment.
To reflect this unique characteristic of the practice, Anagrama used a cool palette of white and grey, which is complemented by the lovely effect of holographic foil—from different angles, the foil on the business card alternates between several frosty, shimmering colors.
Inspired by the North and South Poles, this simple and elegant identity also features a monogram, a rounded “O”, that is based on the traditional symbol for temperature.
View more images of Boreálica’s branding here.
[via Creative Bloq]