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Germany company BBDO partnered with Smart to create ‘The Dancing Traffic Light’.
The concept was to provide a fun and safe way to prevent pedestrians from jaywalking—a dance room was set up on a square in Lisbon, Portugal, inviting the people from the public to enter into the box and dance.
Their dance moves were captured and displayed on the nearby traffic lights in real time—it successfully made 81% more pedestrians stop and wait for the green light to come on before crossing.
Watch the video below to see these pedestrians stopping in their tracks, grooving along to the dance moves.
[via ViralNova, images via video screenshot]
Germany company BBDO partnered with Smart to create ‘The Dancing Traffic Light’.
The concept was to provide a fun and safe way to prevent pedestrians from jaywalking—a dance room was set up on a square in Lisbon, Portugal, inviting the people from the public to enter into the box and dance.
Their dance moves were captured and displayed on the nearby traffic lights in real time—it successfully made 81% more pedestrians stop and wait for the green light to come on before crossing.
Watch the video below to see these pedestrians stopping in their tracks, grooving along to the dance moves.
[via ViralNova, images via video screenshot]