[Click here to view the video in this article]
Acts of youth violence is currently on the rise in China, and according to this video by The Center for Psychological Research, it is directly linked to childhood verbal abuse.
Created with the help of Ogilvy & Mather Beijing, this PSA aims to raise awareness of the problem by transforming distressing, hurtful words into deadly weapons—the same weapons used by delinquents to commit crimes.
To learn more, visit the campaign’s website here.
Watch the video below:
[via Ogilvy Asia]
Acts of youth violence is currently on the rise in China, and according to this video by The Center for Psychological Research, it is directly linked to childhood verbal abuse.
Created with the help of Ogilvy & Mather Beijing, this PSA aims to raise awareness of the problem by transforming distressing, hurtful words into deadly weapons—the same weapons used by delinquents to commit crimes.
To learn more, visit the campaign’s website here.
Watch the video below:
[via Ogilvy Asia]